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Creating HubSpot Smart Content

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Web content is typically composed of written content like blogs, web pages, and email newsletters.  All of this content is somewhat generalized and strategically key-worded for Search Engine Optimization (SEO)….

Using Video Content to Educate and Market

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Video content over the last few years has grown exponentially both in quality and quantity. This growth can be notably measured, not only in terms of new video creation but…

How to Hire Freelance Writers

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Recently a client needed help to source a freelance writer to assist with marketing materials.  This post will share some of the experience. This is a common challenge that exists…

Cultivate Better HubSpot Email Click Rates

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HubSpot has many powerful features and one very useful and frequently used tool is email marketing. It’s quite different than the kind of email marketing that people have come to…