Frequently Asked Questions

Can You Help Edit or Customize my HubSpot Templates?

Yes, to get help with your HubSpot portal, you just need to make an invitation for access. It’s easy and does not take long, find instructions here.

What Services does RiptideWeb provide?

RiptideWeb can help with all of your organization’s digital marketing and web design needs. We cover everything from social media strategy to content production. Let us know what you have in mind and if we can’t help, we’ll point you to someone who can.

What is Digital Marketing?

Digital marketing is different than traditional marketing in that it specifically covers online or web-based channels. This would include web design, email marketing, Pay-per-click (PPC), Search Engine Optimization (SEO), and social media.

What organizations or businesses need to use Social Media?

Most every organization can benefit from using social media. Finding the right mix is the key and depending on your industry, you may want to focus on Facebook, Instagram, Twitter, LinkedIn, or YouTube. Having a strong social media presence that is robust and up-to-date is vital to lead generation and customer service. Prospective customers research their decisions heavily before making a decision and social media is one of the easiest to assess the consistency of message and reliability of concept.

What is SEO and who needs it? 

Search Engine Optimization (SEO), much like social media, has become a whole specialized area for getting attention online. The goal is to have great content on your site so that it becomes shared by others on their blogs and social media. This tells search engines like Google that you have valuable content and their algorithms are adjusted to show your site in search results sooner than others. With the ultimate goal of being on the first page of Google, ahead of your competitors. Good SEO is built up and maintained over time, but once you get it right, the results are clearly worth it.

How important is it to update my website?

Your website is the one place that an organization can make themselves look as good as they possibly can. There it is within your power to present, images, stories, videos, and links to compel leads to learn more and come closer to hiring you. Your website is your best or worst sales person, and it’s up working for you 24/7.

Is RiptideWeb Hiring?

We’re always looking for talented people to join our team. There is no shortage of opportunities that stem from freelance roles to more permanent positions. If you’re interested in working with us, give us a shout on Twitter and we’ll get back to you soon.

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