WordPress: Making Website Development Less Stressful Than Naming Your WiFi Network
In the modern digital landscape, having a website for your business is no longer optional. It is essential for businesses of all sizes to have a website that represents their brand and services. In today’s world, where online marketing has become the most powerful tool for business growth, having a high-quality website is critical. One of the most popular platforms for building a website is WordPress. At Riptide Web, we specialize in building custom WordPress websites for businesses, and we understand the importance of having a high-quality website that can drive traffic, leads, and sales for your business.
In this article, we will discuss the importance and value of a WordPress website and how it can substantially affect the success of any business. We will explore how good website hosting, website maintenance, choosing a good theme, and staying on top of updates can help ensure that your website is functioning at peak performance. We’ll also discuss how integrations with other payments, marketing, and CRM platforms can take your website to a higher level of exposure and profitability. Additionally, we’ll discuss the value of SEO and how important it is to monitor analytics to measure website traffic and interaction.
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Website Hosting: The Foundation of Your Website
The foundation of your website is the hosting provider you choose. The hosting provider is responsible for storing your website files, ensuring that your website is always available online, and providing essential security measures to protect your website from cyber-attacks. At Riptide Web, we recommend using high-quality hosting providers, such as WP Engine, SiteGround, or Bluehost, that specialize in WordPress hosting.
A good hosting provider ensures that your website loads quickly, and it’s always available online, ensuring that your potential customers can access your website without experiencing any delays. A slow-loading website can negatively impact your website’s bounce rate, and potential customers may leave your website without taking any actions. A high bounce rate can signal to search engines that your website isn’t providing a positive user experience, which can negatively impact your website’s ranking on search engine result pages (SERPs).
Test your website with Google Page Speed Insights.
Website Maintenance: Keeping Your Website Up-to-Date
Once your website is live, it’s important to keep it up-to-date by regularly updating your WordPress core, plugins, and themes. Regular updates ensure that your website is functioning at peak performance, and it ensures that your website is protected against cyber threats. At Riptide Web, we provide monthly maintenance plans to ensure that your website is always up-to-date and performing optimally.
If you don’t update your WordPress core, plugins, and themes regularly, you may experience compatibility issues that can negatively impact your website’s performance. Outdated plugins and themes can also introduce security vulnerabilities that can be exploited by hackers to gain unauthorized access to your website. Therefore, it’s essential to keep your website up-to-date by regularly updating your WordPress core, plugins, and themes.
Choosing a Good Theme: The Look and Feel of Your Website
Choosing a good theme is an essential component of building a successful website. A theme determines the look and feel of your website, and it affects the user experience of your website visitors. At Riptide Web, we specialize in building custom WordPress websites that are visually appealing, user-friendly, and optimized for conversion.
A good theme should be easy to navigate, visually appealing, and optimized for mobile devices. Mobile optimization is especially important since over 50% of all internet traffic comes from mobile devices. A mobile-friendly website should have a responsive design, which means that it adapts to the screen size of the device it’s being viewed on. This ensures that the website is easy to use and navigate, regardless of the device being used to access it.
We purchase our themes and licenses at Theme Forest here.
Staying on Top of Updates: The Importance of Regular Maintenance
Staying on top of WordPress website maintenance is crucial to ensure that your website is always functioning at its best. Regular updates to the WordPress core, plugins, and themes are necessary to maintain the security, stability, and performance of your website. Without proper maintenance, your website may become vulnerable to cyber threats, experience compatibility issues, or suffer from slow loading times.
At Riptide Web, we offer monthly maintenance plans to ensure that your WordPress website is always up-to-date and functioning optimally. Our maintenance plans include regular updates to the WordPress core, plugins, and themes, daily backups, and security scans. We also provide ongoing support to ensure that any issues that arise are addressed promptly. By staying on top of WordPress website maintenance, you can minimize the risk of security breaches, ensure that your website is always available online, and provide a positive user experience for your website visitors.
We’re Ready to Work with You
We believe that every business and website is unique, and that’s why we offer customizable web design packages with a wide variety of add-ons to accommodate your specific needs. Our add-ons include digital marketing, hosting, security, video and written content creation, logo design, photography, art direction, style guide, and print design. We also offer rewards and discounts for referrals or bulk purchases, so you can be sure you’re getting the best service at the best price. To request a quote, simply fill out the contact form on our website or email us directly. We’re always happy to answer any questions you may have and we have provided our physical addresses as well for any inquiries.
Together, we’ll help you turn your website into a sales and lead-generating machine!