September 30, 2020
What should a website cost?
The type of website is the biggest driver of cost. Most business websites function as a marketing tool that informs the reader and then provides options for contact. These types…
January 2, 2020
Using Video Content to Educate and Market
Video content over the last few years has grown exponentially both in quality and quantity. This article by eMarketer notes that "...forecasts show that, overall, 2.72 billion people will watch…
March 14, 2018
How to Add a User to Your HubSpot Portal Account
For customers using HubSpot’s marketing platform, you can have multiple users in your portal account, for no extra cost. These user accounts are very easy to add, edit, and delete.…
January 2, 2018
Creating HubSpot Smart Content
Web content is typically composed of written content like blogs, web pages, and email newsletters. All of this content is somewhat generalized and strategically key-worded for Search Engine Optimization (SEO).…
January 1, 2018
How to Hire Freelance Writers
Recently a client needed help to source a freelance writer to assist with marketing materials. This post will share some of the experience. This is a common challenge that exists…
December 26, 2017
Cultivate Better HubSpot Email Click Rates
HubSpot has many powerful features and one very useful and frequently used tool is email marketing. It’s quite different than the kind of email marketing that people have come to…