Digital Marketing Coordinator

Position Description

Riptide Web is currently seeking a motivated individual to add to our growing team as a Digital Marketing Coordinator. In this position, you will have the opportunity to help in providing an outstanding experience to our clients, while also assisting in the management of a variety of functions focused on client website lead generation.

You’re a great fit for this career if you value a big picture marketing strategy tied to specific, measurable goals. We are a collaborative group that communicates closely together to solve our clients’ needs. Our team constantly strives to research, analyze, and improve on our processes. This is a part-time remote position with a tremendous amount of growth potential in an industry that can be extremely engaging and fun.

Core Responsibilities

  • Strategy: Develop strategic solutions based on clients’ needs and organize a plan for execution
  • Project Management: Scope, budget, and schedule management as well as client communication and coordination
  • Digital Marketing: Content creation and syndication, organic SEO, authority development, paid ads (social media and Google), social community management
  • Marketing Automation: List segmentation, lead scoring, email marketing, drip-marketing campaigns
  • Website: UI/UX design and development (HubSpot, WordPress) as well as copywriting
  • Analytics and Optimization: Interpret analytics (including conversion metrics) and create thoughtful client-facing reports with a focus on continuous optimization

Required

  • 2+ years in website design/development, digital marketing, online advertising, or content development
  • Demonstrated expertise and success in digital marketing
  • Demonstrated expertise and success in marketing automation
  • Demonstrated expertise and success in website design and development, specifically using WordPress
  • Strong computer skills (Microsoft Office suite, Adobe Creative Cloud, Zoom, Box, Slack, JIRA, Smartsheet, all major social media channels, and online research)

Preferred

  • College degree in marketing or related field
  • Experience with SMB or B2B marketing
  • Knowledge of marketing automation platforms such as HubSpot, etc.
  • Project management experience

Professional Skills & Performance Factors

  • Ability to understand customer needs
  • Extremely organized and detail-oriented
  • Excellent communication, interpersonal skills, and writing skills
  • Ability to multitask, prioritize effectively, and work with a sense of urgency
  • Ability to manage individual tasks and projects based on scope, budget, and schedule
  • Self-motivated, goal-oriented, and persistent
  • Ability make autonomous decisions and exercise good judgment
  • Cares deeply about client happiness and success
  • Positive, can do, “anything is possible” attitude
  • Love of technology
  • Ability to be productive and efficient working from home

Company Culture

Since 2012, Riptide Web has valued our partnerships with our clients above everything else. Each month, we know we have to earn their trust and prove our value, so we never stop trying to be the best and offer the best. That means hiring, training, and retaining exceptional people.

We constantly go above and beyond to add value to the client experience. Each team member knows that we are counting on each other, so we can collectively serve our clients and help them grow.

We support each other—there’s plenty of training and growth opportunities with employee well-being a top priority. Our goal is to set each other up to succeed personally knowing that will ultimately improve our client relationships and company culture.

Most importantly, we really do not do well with a, “that’s just the way it is” mentality. We also know we aren’t for everyone. If freedom to research and grow and tackling professional challenges motivates you, please apply. We want to learn more about you now!

COVID-19 Considerations:

To keep our employees as safe as possible, we have implemented a work from home protocol. On-boarding will be completed remotely as well. We’ve implemented social distancing, mask use, and extended cleaning in our office when we return.

Equality Opportunity Employment

Riptide Web is an Equal Opportunity Employer who knows the value of diversity and celebrates the impact it has on our employees, our products, and our community. All applicants will be considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran status, disability status, marital status, parental status, political affiliation, military service, or other non-merit factor.